DIGITAL MARKETING: From Strategy to Campaigns

Audience, offer, content, ads, email, and tracking working as one system. Advanced level. Go deeper into one skill when you're ready.

What you'll learn

1. Fundamentals
2. Customer research
3. Target audience
4. Positioning
5. Offer creation
6. Content marketing
7. Social media marketing
8. Paid ads basics
9. Landing pages in the funnel
10. Lead gen integration
11. Email marketing
12. Conversion optimization
13. Analytics/tracking
14. Retargeting
15. Ongoing optimization